What is visual brand strategy?
At Reach we have developed a unique way of breaking down questions into visual ‘Quick Play’ or games using imagery, pictures, colour and other tricks in the creative toolbox. We use it with clients and consumers to help define, assess and analyse a brand’s issues, identify a market gap or help develop new products.
In the words of Dr. Lynell Burmark, who has written several books and papers on visual literacy:
“…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.”
More insightful and innovative solutions
We believe that by visualising ideas, theories and hypotheses, it makes it easier for consumers to understand quite complex brand issues. Our imagery opens up their minds to new possibilities and encourages them to express their true feelings and thoughts about a brand or new product development concept. The result is deeper insights and more innovative solutions.
Why is working visually so effective?
Research at the 3M corporation found that the brain processes visual information 60,000 times faster than text.
Graphic communication not only quickly enables a person to process information but also affects them emotionally. It’s no secret that emotions influence decision-making and visuals help a person tap into the non rational side of their thought processes.
Images are also vital in increasing understanding of an issue. In Some Principles of Memory Schemata, Bobrow and Norman write that images engage our imagination and heighten creative thinking by stimulating other areas of our brain. This, in turn, leads to a more profound and accurate understanding of the material presented.