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Johnsons Juice

Established in 1986, Johnsons Juice Company had a great story to tell but it was just not being communicated. It was the only company that squeezed their juices daily in the UK from real fruit (not shipping in frozen juice or using concentrate or adding water, unlike everyone else)

Our challenge was to get their story across in an engaging way that could build a brand with a loyal following.

To do this we had to get Johnsons Juice Co noticed in a very competitive marketplace.

Project Scope

Brand identity, brand design.

Main Questions

Challenge