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Lyons Seafood Brand Design
The challenge for this NBD job was to create a proposition in a more inspirational and emotional territory within the fish and seafood category. The brand needed to bring new and younger consumers into this category, whilst operating alongside own label. It needed to be flexible enough to house the ingredient based products, meal solutions and light bites as well as a range suitable for in-home entertaining.
Project Scope
NBD, NPD, market positioning, innovation
Main Questions
- What is the brand expert in? Sourcing great seafood, creating good food, or combining unusual flavours?
- Is the expert a person or a place? Or a well known chef, a collective. Is the expert in a home kitchen environment or a deli?
- What attitude, personality or tonality does it have? Urban vs country, knowledgeable vs intellectual or modern vs traditional?
