Lyons Seafood Pack Design

• Challenge
• Insight
• Impact

Performance

• 120% increase in sales value
• 99.4% increase in sales units
• 72.5% increase in market share
• Increased distribution with Sainsbury & Morrisons.
• Consumer Perceptions changed. Since the new design was launched, qualitative consumer research conducted by Sainsbury’s has placed Lyons Seafoods brand as trusted experts next to market leader Young’s.

Client

“We have led the UK in creating & developing the responsibly sourced prawn market mainly through private label. However, we also have a branded business that needed revitalising and working with Reach and their unique consumer focused process has unlocked the potential in the brand.”

Paul Vita, Marketing Director,
Lyons Seafood Company

Awards

DBA Design Effectiveness Award – Winner
Marketing Magazine Design Award – Winner
The Grocer Advertising and Marketing Industry Award – Winner
The Grocer Branded Supplier of the Year Meat, Fish, Poultry Category – Winner