Lyons Seafood Pack Design

Prawns have two inherent attributes. They make a quick meal and they are very versatile in what you can do or make with them
Although prawns are now affordable to all they still have associations of sophistication and the need for cooking know how
The consumer desire for a feeling of inspiration and creativity was lacking in the category
Sustainability is not motivating to most and just a secondary reassurance
To standout there was a need to break the mould of the usual white and light blue colourways
Consumers in general don’t understand all the different types of prawns and have no need to. There are two key pieces of information required – cooked vs raw and size