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Ubley Yoghurts
The holding company behind Ubley wanted to create a yoghurt that could take on well known brands such as Muller and Danone. All with no marketing and advertising budget.
The best chance of achieving this would be through a brand and pack design with tremendous stand out and plenty of emotional appeal.
It needed to feel credible and appealing everywhere from convenience stores to independent delis and farm shops and thus to their relevant consumers.
Project Scope
Brand positioning, naming, brand identity and brand design.
Main Questions
- Where is there a market gap?
- How could we create appetite appeal in a new and different way?
- What was the right tone for the brand? Fun? Kiddy? Serious? Healthy?
