Visual brand positioning
In the words of David Ogilvy, “The Consumer is not an idiot, she’s your wife.”
Consumers are our secret weapon – we work with them using pictures and imagery, to cut through the marketing gobbledygook and get to the nub of what could really turn them on to a brand.
Whether it is a small positioning nudge or a total remodelling, either way, working co-creatively with consumers gives clear directions and reasoning.
Understanding the subtleties of brand positioning
Our unique co-creation methodology using visual ‘Quick Plays’ in creative sessions with consumers is a powerful tool for identifying and delving into the intricacies of a brand and its potential. Remember that 80% of our experiences are filtered through our eyes and 70% of our sense receptors are in our eyeballs.
Years of experience have taught us that sometimes it’s the small things that really matter to consumers – changes in tone, personality and language can make a big difference to how consumers think and feel about a brand.
Brand architectures with stretch
A brand can only stretch so far – and as brands grow, evolve and introduce new products they can lose sight of their core values. Co-creation enables us to work with consumers to make sure the total brand offering makes sense and hangs together.
We do this by visually pushing and probing boundaries and current constructs. Our methodology will define the brand’s parameters, deliver a brand architecture that is easily understood and create clear NPD guidelines.