Consumer insights from co-creation

The fresh intelligence that co-creation provides is surprising, exciting and highly valuable. We’ve seen just how much intimate brand knowledge this approach can bring. Unlike many other co-creation advocates, we always use face to face creative sessions with consumers rather than on-line forums. It engenders true teamwork and trust, the key foundations for openness and creativity.

Making co-creation visual

By making the questions and hypothesis visual we uncover new, and sometimes surprising, insights into a brand. It enables us to dig deeper, ask questions of consumers you would never thought to ask and end up in places you never knew existed.

This has led our clients to ask us to tackle a wide variety of communication challenges such as brand meaning analysis, appetite appeal in a category or New Product Development.

Consumer insight strategy

We don’t believe that the standard qualitative research groups are an effective tool in gaining consumer insight. Instead, we work at the cutting edge of consumer insight, in the co-creation of visual brand strategy.

Often, we collaborate with other innovative consultancies. These have included Space Doctors – the UK’s leading semioticians; and Decode – Europe’s number one in neuro-marketing.

We’re in the process of building a worldwide database of like-minded consultancies who offer different techniques and approaches to understanding consumers.

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