What is your brand design communicating?
When it comes to brand design, even the smallest details matter. Our Pack Meaning Diagnosis helps you find out how hard the individual packaging elements (both graphic and structural) are working to communicate the brand strategy.
We take packaging communication and dissect it into individual visual elements. Then we interrogate each one of these with consumers – using our unique ‘Visual Games’ methodology.
For some projects we also work with other experts, such as semoticians or neuro scientists. This allows us to explore meaning within pack communication even more thoroughly – and can be particularly useful when there are global brand design variances.
The brand design isn’t broken but…
Sometimes, you might just need to look at one communication issue or find the answer to a seemingly simple question like:
- Why isn’t a brand claim being noticed?
- How can fragrance appeal be improved?
- How do we better communicate the differences between products within a range or between ranges?
Using our ‘Visual Games’ we work creatively with consumers to explore the issue and find the best solution for your brand.