The business case for ethical branding and packagingCan doing the right thing lead to commercial rewards? Caroline considers the business case for ethical branding and packaging.
Small changes can make a big difference – the sustainable packaging trends with exciting potentialGiven the righteous fury around the Paris Climate Deal, it seems a good time to look at sustainable packaging trends – can small changes make a difference?
Launching a brand? We’ve been there and done that…This month Luke Sapsed – drinks entrepreneur and expert at Reach Business Accelerator shares the inside track on launching a successful brand.
Bob's Edible Packaging
This Brazilian fast food chain has taken recycling in to their restaurants and even one step further, literally into the consumers that eat there. This is because of the companies innovation regarding the way their…Read more
Costa - Entering the multiples
Costa is one of many casual dining brands that are entering into grocery. Costa have collaborated with Kraft Foods to launch the range which will be sold in Costa stores as well as the multiples.…Read more
Engaging with the ageing
The fact that the UK’s population is ageing is not something smart brands should think of as a problem for the future, it’s happening now. Already around 10 million of the UK's 62 million population…Read more
National Trust - Home Fragrance & Toiletries
A very British brand that we are all familiar with is about to become even more of a household name. The National Trust has just launched a range of home and beauty products into 100…Read more
CO YO Coconut Yoghurt
Well, the trend toward a shift from dairy products is definitely taking hold. Coconut as a milk substitute seems to be overtaking some of the nut based milks like the Almond additions to brands like…Read more
Go Energy Gum
We have started to see gum that whitens teeth and reduces plaque and in Japan there are even gums that claim to fragrance your body as well as your breath. We can all agree that…Read more
Crofter's Superfruit Spread
Crofter's is an interesting beast, not only because it features a bear in its identity but because it has positioned its flavours as being from around the world. It may well be the first range…Read more
Well what can I say about this bad boy... bad as in good that is! A fizzy drink that is both refreshing and natural and only 67 calories - is this for real? Qcumber is…Read more
Communicating Value – A Tricky Balancing Act
Even with the recent fall in inflation there’s no denying that household budgets in the UK are being squeezed to a degree that hasn’t been seen in generations. In such cash-strapped times, cold business logic…Read more
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential
- Help! I’ve got a great product – but I haven’t got a brand!
- Launching a brand? We’ve been there and done that…
- Packaging predictions - 5 trends for 2017 and beyond...