The business case for ethical branding and packagingCan doing the right thing lead to commercial rewards? Caroline considers the business case for ethical branding and packaging.
Small changes can make a big difference – the sustainable packaging trends with exciting potentialGiven the righteous fury around the Paris Climate Deal, it seems a good time to look at sustainable packaging trends – can small changes make a difference?
Launching a brand? We’ve been there and done that…This month Luke Sapsed – drinks entrepreneur and expert at Reach Business Accelerator shares the inside track on launching a successful brand.
Dandelion Chocolate is going back to a tradition by borrowing language from other categories, for example, the batch number which is synonymous with the booze industry.
Chi Coconut Water
Aiming at the health conscious, Chi is a Coconut water and is 100% natural. This emerging market is set to grow by 50% in 2012 and is already a billion dollar industry worldwide! The water…Read more
Increasing demand for weight control products
It is a worrying fact that the UK population is growing fatter. This, together with an increasing consumer awareness of the problem, presents manufacturers with a huge market to target. Since 1980, the number of…Read more
One pot cooked breakfast
Stewed have bravely looked to grow its brand by tapping into a new occasion - breakfast! I must say the initial thought is STEW at BREAKFAST - it could never work! But looking at it…Read more
Producte De Gallecs
Something that has the environment at its heart and, amazingly, still looks good! This Spanish brand, Producte de Gallecs features a range of handmade organic products and links to the environment through the creative idea,…Read more
The symbol of Brazilian nightlife?
B promises ‘your nights will never be the same!’ B Honey-Cachaca Sting Shots was borne from the search to create something that could become a symbol of Brazilian nightlife, making it accessible to the rest…Read more
Baby Boom - Trends in the infant food category
There is no doubt that the market for pre-prepared food and snacks for infants is changing rapidly. The category has morphed from a simple selection of jarred purees, to an exciting and innovative array of…Read more
Ben & Jerry’s: Apple-y Ever After
Using packaging to make a statement is not necessarily new from a creative point of view. However to use it as a platform to communicate a social message on a brand that is not a…Read more
Sharpham Park British Bran Flakes
As we all know, everything has been Britished-up for the Diamond Jubilee year. The Union Jack has definitely made a resurgence and like most of retail, grocery has not be able to avoid it! Sharpham…Read more
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential
- Help! I’ve got a great product – but I haven’t got a brand!
- Launching a brand? We’ve been there and done that…
- Packaging predictions - 5 trends for 2017 and beyond...