How to use packaging design to give your NPD launch the best chance of successWondering how to use packaging design to give your NPD launch the best chance of success? Here are Caroline Hagen's dos and don’ts. Oct 2017
Subscription services – a savvy trend for switched-on brands?Reach's Rachelle Corker considers the recent rise of subscription-based services from a packaging and business point of view and sees real value. Oct 2017
10 top tips to get fledgling food and drink brands off the ground fastGot an idea that’s set to shine in the world of food and drink? Here are Luke Sapsed's 10 top tips to get your brand started on the right track. Oct 2017
Branding GlossaryLearning the language of brand can be a tricky affair, so we've compiled this handy compendium to help you navigate your way through any branding project.
Sharpham Park British Bran Flakes
As we all know, everything has been Britished-up for the Diamond Jubilee year. The Union Jack has definitely made a resurgence and like most of retail, grocery has not be able to avoid it! Sharpham…Read more
Kaiser Honig Honey
In a highly traditional category like honey which is full of heritage, crests and family expertise, it is a brave brand that radically moves away from the comfort zone! Kaiser Honig have done just that,…Read more
A new consumer trend: British Pride
British pride is an existing macro trend but is about to be fueled by what we are dubbing “The Summer of Patriotism’: Queens Diamond Jubilee; London 2012 Olympic and Paralympic Games & football’s Euro 2012.…Read more
Philadelphia with Cadbury...
Who would have thought that cheese and chocolate could work! Well, Cadbury and Kraft obviously feel this is a flyer and no doubt consumers have taste tested it prior to launch. However it is not…Read more
Hotcan: self-heating cans
Can we ever take convenience too far? Well, some may think so, a self-heating can of beans and sausage, meatballs or ravioli combinations has just been launched. Hotcan is a great innovation, but is it…Read more
Si - meat-free cuisine
The launch of a new vegetarian range is tapping into the increasing consumer trend of eating healthier by reducing the weekly meat intake. Si - meat-free cuisine is designed by the Greens chef Simon Rimmer…Read more
The 'watch outs' for brand stretch and brand extension
Nearly 80% of new products launched this year will not be around in two years time according to previous studies. Most of these launches will be brand stretches or brand extensions, as around 70% of…Read more
Kiddylicious Smoothie Melts
Kids brands seem to be popping up everywhere however the Kiddylicious melt in your mouth smoothie snack launch looks to have cut through. It not only has all the main housekeeping attributes that a kids…Read more
A new consumer trend: 'loving care'
As brand strategists we spend around 30% of our working life with consumers. Recently we noticed that consumers desire to move (appropriate) brands to warmer, more comforting or passionate brand positioning areas. In a recent…Read more
- How to use packaging design to give your NPD launch the best chance of success
- Subscription services – a savvy trend for switched-on brands?
- 10 top tips to get fledgling food and drink brands off the ground fast
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential