The business case for ethical branding and packagingCan doing the right thing lead to commercial rewards? Caroline considers the business case for ethical branding and packaging.
Small changes can make a big difference – the sustainable packaging trends with exciting potentialGiven the righteous fury around the Paris Climate Deal, it seems a good time to look at sustainable packaging trends – can small changes make a difference?
Launching a brand? We’ve been there and done that…This month Luke Sapsed – drinks entrepreneur and expert at Reach Business Accelerator shares the inside track on launching a successful brand.
A new consumer trend: British Pride
British pride is an existing macro trend but is about to be fueled by what we are dubbing “The Summer of Patriotism’: Queens Diamond Jubilee; London 2012 Olympic and Paralympic Games & football’s Euro 2012.…Read more
Philadelphia with Cadbury...
Who would have thought that cheese and chocolate could work! Well, Cadbury and Kraft obviously feel this is a flyer and no doubt consumers have taste tested it prior to launch. However it is not…Read more
Hotcan: self-heating cans
Can we ever take convenience too far? Well, some may think so, a self-heating can of beans and sausage, meatballs or ravioli combinations has just been launched. Hotcan is a great innovation, but is it…Read more
Si - meat-free cuisine
The launch of a new vegetarian range is tapping into the increasing consumer trend of eating healthier by reducing the weekly meat intake. Si - meat-free cuisine is designed by the Greens chef Simon Rimmer…Read more
The 'watch outs' for brand stretch and brand extension
Nearly 80% of new products launched this year will not be around in two years time according to previous studies. Most of these launches will be brand stretches or brand extensions, as around 70% of…Read more
Kiddylicious Smoothie Melts
Kids brands seem to be popping up everywhere however the Kiddylicious melt in your mouth smoothie snack launch looks to have cut through. It not only has all the main housekeeping attributes that a kids…Read more
A new consumer trend: 'loving care'
As brand strategists we spend around 30% of our working life with consumers. Recently we noticed that consumers desire to move (appropriate) brands to warmer, more comforting or passionate brand positioning areas. In a recent…Read more
Baxters Stay Fuller for Longer
At a time when we are all conscious about shedding the Xmas calories. Baxters have unveiled a two week ‘stay fuller for longer’ eating plan that promises to do exactly that to help eliminate the…Read more
Vimto's NPD: Fruit drops in a can
You know that brand that has been around for ages and has always seemed to be a bit like Ribena...but different! No longer happy to follow, Vimto’s new launch is likely to shake up the…Read more
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential
- Help! I’ve got a great product – but I haven’t got a brand!
- Launching a brand? We’ve been there and done that…
- Packaging predictions - 5 trends for 2017 and beyond...