The business case for ethical branding and packagingCan doing the right thing lead to commercial rewards? Caroline considers the business case for ethical branding and packaging.
Small changes can make a big difference – the sustainable packaging trends with exciting potentialGiven the righteous fury around the Paris Climate Deal, it seems a good time to look at sustainable packaging trends – can small changes make a difference?
Launching a brand? We’ve been there and done that…This month Luke Sapsed – drinks entrepreneur and expert at Reach Business Accelerator shares the inside track on launching a successful brand.
Mrs Tinks kids ready meals
An interesting range that has tapped into a gap for growing children. Realising that supermarkets are catering for babies and toddlers, Mrs Tinks is aimed squarely at the slightly older primary school child. The brains…Read more
Cadbury's chocolate pampering range
This really is Bliss for you chocoholics out there. Not only is Cadbury enticing you to indulge your taste-buds but they now are encouraging total body immersion! Yes Cadbury is launching a range of body…Read more
Tasty Little Numbers
Well at last someone is actually thinking about health without being totally patronising! The Tasty Little Numbers snack brand empowers people to eat all the things they love but the smaller portions mean fewer calories,…Read more
Seasonal opportunities for brand and product development
Halloween seems to have grown in size and popularity. Scott Mills on his trendy Radio One show commented “Halloween was everywhere this year... everyone seemed to be asking each other ‘what are you doing for…Read more
Just in case there was any doubt that a passion for nostalgic brands is in full swing during this recession... Around a year after the credit crunch Asda reported the following increases in sales from…Read more
Toorank have launched a range of cocktails just in time for the party season. Nothing unusual in that I hear you say. But what's different is that the Coppa range has been created by professional…Read more
SPC: New Fruit Snacks
Australian company SPC have taken note of the issue regarding getting kids to eat more fruit by introducing a range of pureed products that create goodness and are fun to use. They’ve taken a very…Read more
OXY Natural Skin Science
Interestingly OXY has reinvented itself, moving from a very male teen target toward a visual positioning that has a broader appeal. The proposition is single minded with a strong product link that conveys efficacy in a…Read more
Visualising and prototyping - the secret to successful innovation
If you want to innovate quickly and cheaply – ensuring a highly successful product launch – then visualising and prototyping is the only way to go. It has been proven by numerous studies and case…Read more
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential
- Help! I’ve got a great product – but I haven’t got a brand!
- Launching a brand? We’ve been there and done that…
- Packaging predictions - 5 trends for 2017 and beyond...