PREMIUM GIFT AND PRESENTATION PACKAGING DESIGN

Gift and presentation packaging design is a diverse discipline. From traditional commemorative gift packaging to the self-gift of a premium product picked up with the weekly shop, it can span everything from stamps to whisky to perfume. To help gifts fly off the shelves, there are three secrets to success:  justifying the price point; tempting the self gifters; and in some cases, balancing the needs of multiple brand owners. Reach is expert at all three.

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