HOW MUCH DOES PACKAGING DESIGN COST?
We believe in being clear and upfront with our clients, and that includes talking openly about costs.
Because we work in a different way to traditional agencies, we’re confident that our fees are competitive. Our network of experienced self-employed collaborators makes us lean and agile, improving the quality of work and reducing overheads.
How much will my packaging design project cost?
PHASE 1: DESIGN THINKING
We’ll work with you to set out the challenge using our proven Client DemocracyTM project management approach. This includes considering:
- What are the visual equities the packaging should retain and build on?
- What design language should we adopt? Do we stick to the accepted rules of the category? should we ‘borrow’ from another category to inject new desired values?
- How do we create authenticity or efficacy or appetite appeal?
- What benefits can we claim on front of pack?
- What should the front of pack copy be?
- If a new product, how similar or different should it be to the rest of the range or is a new brand or sub-brand needed?
The output of this phase is a visual design strategy and the fees are usually between:
£5,000 and £10,000.
PHASE 2: CREATIVE PACKAGING DESIGN
This is when the creatives work their magic. Working to a tight design brief defined in Phase 1, we explore creative packaging design that will:
- Enable the brand to stand out and be different.
- Generate visual equity for the brand to be recognised by.
- Capture the brand’s unique territory in the category to create emotional appeal for consumers.
- Make the product range easy to shop.
The output of this phase is a signed off front face pack design and the fees are normally between:
£10,000 and £20,000.
PHASE 3: IMPLEMENTATION DESIGN
We now take the design through to print ready artwork and liaise with your printers to ensure optimum design execution. In this phase we will:
- Commission any required photography or illustration
- Optimise the design across all faces of the pack – roll the design out across all skus
- Create print ready artwork
The cost of this phase is dependent upon the number of SKUs. To give an indication:
1 SKU = around £1,000
15 SKUs = around £12,500
Ready to talk?
Every project is fully scoped and costed before we get going, so please do contact us to set up a meeting and get your success story started.