HOW MUCH DOES PACKAGING DESIGN COST?

We believe in being clear and upfront with our clients, and that includes talking openly about costs.

Because we work in a different way to traditional agencies, we’re confident that our fees are competitive. Our network of experienced self-employed collaborators makes us lean and agile, improving the quality of work and reducing overheads.

How much will my packaging design project cost?

PHASE 1: DESIGN THINKING

We’ll work with you to set out the challenge using our proven Client DemocracyTM project management approach. This includes considering:

  • What are the visual equities the packaging should retain and build on?
  • What design language should we adopt? Do we stick to the accepted rules of the category? should we ‘borrow’ from another category to inject new desired values?
  • How do we create authenticity or efficacy or appetite appeal?
  • What benefits can we claim on front of pack?
  • What should the front of pack copy be?
  • If a new product, how similar or different should it be to the rest of the range or is a new brand or sub-brand needed?

The output of this phase is a visual design strategy and the fees are usually between:

£5,000 and £10,000.

 

PHASE 2: CREATIVE PACKAGING DESIGN

This is when the creatives work their magic. Working to a tight design brief defined in Phase 1, we explore creative packaging design that will:

  • Enable the brand to stand out and be different.
  • Generate visual equity for the brand to be recognised by.
  • Capture the brand’s unique territory in the category to create emotional appeal for consumers.
  • Make the product range easy to shop.

The output of this phase is a signed off front face pack design and the fees are normally between:

£10,000 and £20,000.

 

PHASE 3: IMPLEMENTATION DESIGN

We now take the design through to print ready artwork and liaise with your printers to ensure optimum design execution. In this phase we will:

  • Commission any required photography or illustration
  • Optimise the design across all faces of the pack – roll the design out across all skus
  • Create print ready artwork

The cost of this phase is dependent upon the number of SKUs. To give an indication:

1 SKU = around £1,000

15 SKUs = around £12,500

 

Ready to talk?

Every project is fully scoped and costed before we get going, so please do contact us to set up a meeting and get your success story started.

Call or email Caroline on 0117 973 7936