What do our clients think?

“If you are looking for a partner that will look at your brief and immediately identify the strategic challenges, suggest different ways forward and then work together on how those could look in your packaging, Caroline & the Reach team are your solution. Loved the integrated way of working, the understanding of the challenges and also the flexible response to feedback, internal constraints and crazy proposals! Here’s to more projects together!!“

Elena Molina, Senior Director, Perrigo

“At each stage of the project I was really happy to have chosen Caroline and the team because they were a really good partner for the project. She managed to, at the same time, listen well to what we needed but offer the right level of challenge.”

Linda Coppola, European Marketing Director of SBM Life Science

“A Strategic partner who collaborates with Perrigo in end to end product development.”

Gurneet Singadia, Media and Marketing Excellence Lead

“Through their visual co-creation process Reach has brought to light some highly valuable consumer insights which have made all the difference to the new brand positioning. They succeeded in giving the brand a more modern and fresher identity, making it more compelling to today’s consumer lifestyle.” 

Aurore Lankar, Brand Manager, Reckitt Benckiser

“What I love about Reach is that Caroline and her team prefer to be given issues rather than solutions, allowing their creativity to come up with the best possible design to fulfill our packaging needs. As a best-in-class example, many elements have contributed to the successful Bronchostop launch across Europe, the distinguishing and shopper-intuitive white artwork in a colorful cough shelf certainly being one of them.”

Christophe Van Damme, VP Head of Marketing, Perrigo Corporate (Belgium)

“Over the years I have worked with Reach, they have consistently produced designs that deliver tangible profit enhancing results. I have absolute confidence that the final design will meet objectives. Many design agencies can help you build a brand proposition and design “criteria” but fewer can translate it into design that adds to the bottom line. Reach do, every time.”

Nigel Parrott, Marketing Director, New Covent Garden Soup

“If you’re out to achieve the impossible and you need an agency that creates packaging design that not only stands out but that everybody wants, then Reach should be your partner of choice”

Christoph Staeuble – CEO Zaluvida, Geneva

“For a retailer to package virtually every sku in its business is a massive undertaking. It would be easy to focus on just getting through the project and accepting fit for purpose packaging design. What Reach have done is enable us to deliver pack designs of the highest quality, even by branded product standards, right across our business. We are very proud of what we are achieving.”

Rob Murray, Marketing Director, Wickes

“Ubley continues to perform outstandingly well for us. For a brand with no marketing spend, the packaging design has to work incredibly hard to stand out and tell a compelling story to consumers in such a competitive category.”

Dan Rusga, Head of Marketing, Yeo Valley

“I was very much impressed how disciplined the creative process can be while delivering fantastic visual design.The creative work they provide is consumer-centric, intuitive and visually unique. Reach is truly a great design partner for any visual identity project.”

Malgorzata Niklewska, Global Marketing Manager, Perrigo Corporate (Belgium)

“Reach’s insight driven approach has been of great benefit to the Olympic team, informing both the design and advertising brief which we believe represents real value. They are great to work with and know when to challenge to get the best creative strategy and ultimately benefit the client business”

Matt Hunt, The Royal Mint

“The brand is growing in value share AND all consumer measures in ALL the markets where we play. From UK to Saudi Arabia, NV is considered a success and the packaging has been a key tool to achieve it in communicating the great taste of this wholesome snack.”

Michela Andrenacci, European Marketing Manager, Nature Valley

“The design achieves just the right balance for the positioning of this unique new single  malt whisky. Although the whisky is peated, it has an accessible taste profile. The guiding eagle captures this perfectly”

Michael Cockram, Director Scotch Whisky, Beam Global Spirits and Wine

“One of the biggest challenges to overcome was to engage the different stakeholders in Great Britain and Northern Ireland. Reach really understood this conundrum and succeeded in engaging both groups in advance of the project, which was invaluable. Consumers recognise the new pack as Sunblest and moreover they now feel that it communicates ‘their Sunblest’ really well. Our team and consumers look at the new design and say that it looks like it should always have been that way.”

Elva O’Connor, Brand Manager, Allied Bakeries

“Reach have once again proven that their visual co-creation process is capable of uncovering invaluable consumer insights. They have successfully repositioned Lyons Seafood as a charming, characterful and credible brand and have remained true to the creative strategy despite the changing demands of the project.” 

Paul Vita, Marketing Director, Lyons Seafoods

“Working with Reach is a true partnership! They understand not only the graphic identity of our product but also all the strategy of the brand, asking the right question to ensure the best results!”

Joël Oliveira, Product Manager – Phytosun Arôms

“My team and I are super happy with the design results on Yokebe. The Reach process felt collaborative from start to finish.  The workshop, as well as being an excellent way of getting us marketeers to have a more open-minded look at our product and brand, was a very enjoyable day. From the first creative presentation our expectations were exceeded and the end result is something we are very proud of. I can honestly say Reach is the best packaging design agency I have ever worked with.”

Daria Bakai, Global Category Manager, Perrigo Corporate (Belgium) 

“I took a leap of faith that the co-creation process would work. However, the Reach team produced such significant and detailed stimulus material with a high level of objective insight that gave me full confidence in the process. I hadn’t seen this amount of detail at a similar stage before, and it resulted in a reassuringly informed and tight creative brief.”

Tim Chater, Managing Director, Future Drinks

“Reach is one of our preferred partners to work with when it comes to packaging design. Caroline and her team truly understand the crucial role packaging plays in today’s environment when it comes to catching the shopper’s attention. My team and I really enjoy the active co-create sessions allowing all stakeholders to first truly understand the well-established category rules to see what works and what doesn’t to then determine all together how to make a real difference in that very same category – a difference to make our packaging more intuitive and thus easier for the end consumer, who is not always as committed as we marketers tend to believe.”

Christophe Van Damme, VP Head of Marketing, Perrigo Corporate (Belgium)

“We have led the UK in creating & developing the responsibly sourced prawn market mainly through private label. However, we also have a branded business that needed revitalising and working with Reach has unlocked the potential in the brand.”

Paul Vita, Marketing Director, Lyons Seafoods

“Caroline and her team at Reach apply a very unique and highly productive process which allows to create outstanding new visual identities for brands. From the very first stage key stakeholders are engaged, making the subsequent stages pass quickly and effectively. Caroline herself creates a friendly ambiance where anyone’s thoughts are taken into consideration but she also inspires to take the thinking to another level.”

Malgorzata Niklewska, Global Marketing Manager, Perrigo Corporate (Belgium)

“The new identity was so compelling and unusual, it allowed us to gain significant new distribution for the brand in London’s discerning independent deli trade.”

Dan Rusga, Head of Marketing, Yeo Valley

“Reach’s process of bringing consumers into the process at the very start just meant that we were all so clear on what had to be done and why. It gave us the confidence to make a big move. From brief to shelf took just over 5 months.”

Giuseppe Vullo, Brand Manager, Encona Sauces

“The national profile and consumer exposure the new Starbucks listing gave the brand was massive, it gave the brand exactly the platform it needed from which to build sales.”

Daniel Gough, Brand Manager, Daniels

“Reach helped us completely change the way we understand our brand. Some of their insights gave us the courage of our convictions, many were radically different from our assumptions. We were also impressed by the ability of the team to reflect the core values of the company into the brand development process, so that the finalised brand position felt right and would also suit future product plans. We have achieved the desired results – The relaunch has been successful and has generated a great uplift in the perception of Zeal.” 

James Bartleet, Director, Kitchen Innovations

“The consumer informed approach that Reach adopt really helped the process and informed the brief such that design development was quick and easy. It also made the internal sign off much easier. Reach are great to work with and answered the brief – what more could I want.”

Louise White, Marketing Controller, Perrigo

“They’re very professional, approachable, they care. It’s a genuine feeling that they do care and that they want to make a difference.

They appreciate what we’re trying to do and achieve as a business. They obviously know what they’re doing. They made us feel very comfortable. They listen to what we say and they have great ideas.

It’s also good because each of them has their own personality and their own ideas and it’s good to have the different ideas going around from everyone.”

Graham Fisher, Managing Director, Taka Turmeric

“It was a pleasure working with you (Reach) during the last months, I really enjoyed our collaboration : easy communication, nice challenges, very good thoughts & super reactivity on all the projects. I learned a lot by your side as well. Thank you again and I wish you all the best for the future !”

Alexis Crochmore, Product Manager, Phytosun Arôms

“BE has not only helped win us win new listings but has opened up new conversations with people we would not have been having conversations with before. It’s allowing us to go back to previous customers with a new and exciting product and reopen closed doors. The clear messaging puts across what we are about, portraying our values in a premium way, without losing mass market appeal.”

Mike Bryan, Chief Executive, The Natural Beverage Company

“It’s a very good package. We’ve been doing this business for a couple of years and it’s very important to have expertise in the business field. You can have an amazing product but you do need to know how to sell it and have a strategy for selling it and a sound business plan.”

Graham Fisher, Managing Director, Taka Turmeric