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Posts
Archive
- Scrummee – Indian flavoured dessert toppings
- The Lynx affect – getting us into a bit of a lather
- Blur’s Alex James launches new cheese brand
- Molson Coors
- Gender bending
- Fairtrade
- Singledom
- Healthy food and drink for kids
- Quick Fix Convenience
- People’s Kitchen
- How to bring some of Steve Jobs’ skills into the innovation process
- November 2012
- 10 Consumer Stats & Interesting Facts
- 10 Consumer Stats and Interesting Facts
- Innovation starts with how you gather consumer insights at the front end
- The retail experience is about to become much more involving!
- 10 Consumer Stats and Interesting Facts
- 10 Consumer Stats & Interesting Facts
- October 2012
- 10 Consumer Stats and Interesting Facts
- Using visual stimulus in research – a breakthough approach
- Innovation blockers: How to turn them around
- August 2012
- 10 Consumer Stats & Interesting Facts
- Start making your brand’s packaging waste work for you
- 10 Consumer Stats and Interesting Facts
- July 2012
- Why are debriefs such an anticlimax?
- 10 Consumer Stats & Interesting Facts
- 10 Consumer Stats and Interesting Facts
- Why co-creation is best done offline and how to do it right
- 10 Consumer Stats & Interesting Facts
- Time to shake up innovation awards?
- Print your product (yes really, your actual product and not just a picture of it)
- 10 Consumer Stats & Interesting Facts
- May 2012
- From client to consultancy – the myths dispelled
- 10 Consumer Stats & Interesting Facts
- Successful innovation does not come from using focus groups
- 10 Consumer Stats & Interesting Facts
- Laugh out loud – innovation workshops
- A Happy Easter is a Choccy eater!
- 10 Consumer Stats & Interesting Facts
- How does co-creation help design thinking?
- Co-creation – why isn’t it being adopted more widely?
- Why the way we test product concepts has to change
- Brand owner engagement through consumer observation
- 10 Consumer Stats & Interesting Facts
- 10 Consumer Stats and Interesting Facts
- February 2013
- How internal attitudes and beliefs can block consumer insight-led innovation
- 10 Consumer Stats & Interesting Facts
- Is the ‘stage gate’ process tool dead?
- 10 Consumer Stats and Interesting Facts
- January 2013
- 10 Consumer Stats & Interesting Facts
Brand Creation
- Drinks International article featuring O’jos
- Top 5 reasons why marketers invest in good packaging design
- Participate in our research on the value of packaging design
- The role of brand design for investment in startups
- How to maximise the potential of your packaging design
- Launching a brand? We’ve been there and done that…
- How to design drinks packaging that’s worth a toast
- How to help your consumer truly understand your NPD
- How to use packaging design to give your NPD launch the best chance of success
- 10 top tips to get fledgling food and drink brands off the ground fast
- Think you need to rebrand? Points to consider, plus practical tips.
- How to run a successful internal ideation workshop
- Branding Glossary
- Help! I’ve got a great product – but I haven’t got a brand!
- How failure helped me scale my startup fast
- The year in branding – best bits, noteworthy players, what’s to learn?
- Packaging predictions – 5 trends for 2017 and beyond…
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential
- New brand launches are becoming more functional – why?
- Food brands are becoming less distinct and more homogeneous – why?
- Engaging with the ageing
- The ‘watch outs’ for brand stretch and brand extension
- Cadbury’s chocolate pampering range
- Uncover your true brand story
- The secret to successful approval of ideas and concepts
Featured
Innovation
- 4 Examples of Brand Extension Strategies
- 5 tips to get your creative juices flowing
- How to capitalise on consumers’ need for escapism
- Increasing demand for weight control products
- Baby Boom – Trends in the infant food category
- A new consumer trend: British Pride
- A new consumer trend: ‘loving care’
- Seasonal opportunities for brand and product development
- Nostalgia
New Product Launch
- Lean NPD: How to gain essential consumer insight without costly qualitative research
- Subscription services – a savvy trend for switched-on brands?
- Ella’s Kitchen Vending Machine
- Spodee – Wine as a Mixer
- Pretty Products
- The ‘Real’ Basmati Rice Co
- Muller Kids Corners
- SHS Flavoured Alcoholic Beverages, but are they FAB(s)
- Oomf Breakfast Oats
- Essential Patch
- Bob’s Edible Packaging
- Costa – Entering the multiples
- National Trust – Home Fragrance & Toiletries
- CO YO Coconut Yoghurt
- Go Energy Gum
- Crofter’s Superfruit Spread
- Qcumber
- New Covent Garden Soup – Fresh Bowls
- Dandelion Chocolate
- Chi Coconut Water
- One pot cooked breakfast
- Producte De Gallecs
- The symbol of Brazilian nightlife?
- Ben & Jerry’s: Apple-y Ever After
- Sharpham Park British Bran Flakes
- Kaiser Honig Honey
- Philadelphia with Cadbury…
- Hotcan: self-heating cans
- Si – meat-free cuisine
- Kiddylicious Smoothie Melts
- Baxters Stay Fuller for Longer
- Vimto’s NPD: Fruit drops in a can
- Mrs Tinks kids ready meals
- Tasty Little Numbers
- Coppa Cocktails
- SPC: New Fruit Snacks
- OXY Natural Skin Science
- Visualising and prototyping – the secret to successful innovation
- Heath Ceramics
- Ivry Dairies
- Turbo Tango
- Clippy’s Apples
- Quorn fish(less) range
- Velocity of change… are you acting fast enough to stay on top?
- BOT
- The Famous Grouse Whisky – The Snow Grouse
- Single Estate Coffee
- Quick win brand NPD & innovation
- Mammoth Supply Co
- Gu Mousse
- Mateus – Re-sealable top for sparkling wine
- Pulpy (China)
News
Packaging Design
- Getting your product packaging design right for a big retail environment
- Unique Packaging Design for Consumer Loyalty
- Why seasonal design is not just for Christmas
- Dialling up emotional engagement
- Evolutionary or revolutionary packaging redesign?
- How to design household packaging that shines
- How to design gift & presentation packaging
- How to design packaging for beauty, healthcare & pharmacy products
- How to design simply irresistible food packaging
- How to create packaging design that stands out and is different
- How to design winning sports packaging
- 7 positive habits for 2017
- How to know if your packaging design will work in the multiples
- The timeless truths of doing good business
- Easy brand personalisation
- Communicating Value – A Tricky Balancing Act