By Reach Brands
Ten interesting and useful reported statistics on consumer attitudes, behaviours, trends and demographics.
- 60% of consumers have used the internet to research different brands or models of a product they have been interested in buying in the last 6 months
Ralph Risk; brandrepublic.com; 21.04.11 - Over 33% adults have been to the pub 5 times or more in the past 6 months
Sport, movies and the pub: how we spend our leisure time; YouGov, brandrepublic.com; 20.12.10 - The UK’s top ten working-class brands:
1. The Sun
2. Iceland
3. McDonalds
4. KFC
5. Asda
6. The Labour Party
7. easyJet
8. ITV
9. Alton Towers
10. PizzaExpress
Working-class heroes; by Gemma Charles; Marketing; 06.07.11 - Nearly 50% of consumers say they would consider buying goods using their mobile phone instead of their PC in the next year
Consumers use smartphones to make tills ring; by Lucy Handley; Simpson Carpenter; 14.04.11 - Three out of ten over 75-year-olds always buy the same branded grocery products, while just 21% of 35 to 49 year olds do the same
TV spots paint false image of material girls; by Maeve Hosea; Marketing Week; 07.07.11 - 23% of consumers say they never create online accounts to avoid giving personal details
Don’t let your customers fade from view; by MaryLou Costa; Marketing Week; 23.06.11 - Nearly half of consumers would shun brands that aren’t taking steps to reduce their carbon footprint
Public takes firm stance on carbon emission; Marketing Week; 30.06.11 - Two out of ten adults don’t apply deodorant daily
Deodorants and body sprays: Still keeping their cool; by Jane Bainbridge; Marketing; 13.07.11 - More than half of shampoo buyers are influenced by low prices and more than 70% by special offers
Treatment has its rewards; Marketing; 29.06.11 - 21% of consumers say that cheaper brands are just as good as mid-priced brands
Mid-market brands: Putting some balance back into the market; by Lou Cooper; Marketing Week; 14.07.11