Help! I’ve got a great product – but I haven’t got a brand!In the first of our 2-minute-takeaways, Caroline looks at one of the biggest challenges out there: where to begin if you haven’t got a brand.
Launching a brand? We’ve been there and done that…This month Luke Sapsed – drinks entrepreneur and expert at Reach Business Accelerator shares the inside track on launching a successful brand.
Packaging predictions - 5 trends for 2017 and beyond...Want to take your packaging to the next level? Then you need to be aware of 2017’s packaging trends. Reach’s Rachelle Corker tracks down the ones to watch...
The timeless truths of doing good business
Though packaging design may not be chocolate crafting, some things seem to cross business boundaries. Caroline shares what she’s learned…
7 positive habits for 2017
Here at Reach, we’re always excited about a fresh start – and with it, new ways to work smarter. Here, we share some of our positive habits for 2017.
Think you need to rebrand? Points to consider, plus practical tips.
Caroline Hagen recaps what to think about before updating or renewing your brand identity – points to consider, plus practical tips for rebrand success.
The year in branding – best bits, noteworthy players, what’s to learn?
From Rio to Pokémon Go, 2016 has been packed with innovation and new ideas in the world of branding. Let’s take a closer look at the year so far.
Learning the language of brand can be a tricky affair, so we’ve compiled this handy compendium to help you navigate your way through any branding project.
How to run a successful internal ideation workshop
It is possible to run your your own successful ideation workshop. Just remember there is a direct correlation between the quantity of good planning and preparation and quality of output. There is a lot written in general about good workshop planning. It focuses on getting the basic elements right – stakeholder engagement; creating focus and structure; establishing good energy and contribution and concluding and following-up well. Here we talk more specifically through some tried and tested techniques in those areas that actually work.