How to use packaging design to give your NPD launch the best chance of successWondering how to use packaging design to give your NPD launch the best chance of success? Here are Caroline Hagen's dos and don’ts. Oct 2017
Subscription services – a savvy trend for switched-on brands?Reach's Rachelle Corker considers the recent rise of subscription-based services from a packaging and business point of view and sees real value. Oct 2017
10 top tips to get fledgling food and drink brands off the ground fastGot an idea that’s set to shine in the world of food and drink? Here are Luke Sapsed's 10 top tips to get your brand started on the right track. Oct 2017
Branding GlossaryLearning the language of brand can be a tricky affair, so we've compiled this handy compendium to help you navigate your way through any branding project.
The business case for ethical branding and packaging
Can doing the right thing lead to commercial rewards? Caroline Hagen considers the business case for ethical branding and packaging. July 2017
Small changes can make a big difference – the sustainable packaging trends with exciting potential
Sustainable packaging trends – Rachelle Corker asks can small changes make a difference to our environmental impact? July 2017
Help! I’ve got a great product – but I haven’t got a brand!
Caroline Hagen looks at one of the biggest challenges out there: where to begin if you haven’t got a brand. April 2017
Launching a brand? We’ve been there and done that…
Luke Sapsed – drinks entrepreneur and expert at Reach Business Accelerator shares the inside track on launching a successful brand. April 2017
Packaging predictions - 5 trends for 2017 and beyond...
Want to take your packaging to the next level? Rachelle Corker tracks down the trends to watch so you don’t have to. April 2017
The timeless truths of doing good business
Though packaging design may not be cheese crafting, some things seem to cross business boundaries. Caroline Hagen shares what she’s learned. Jan 2017
7 positive habits for 2017
We’re always excited about a fresh start – and with it, new ways to work smarter. Here, we share some of Rachelle Corker’s positive habits. Jan 2017
Think you need to rebrand? Points to consider, plus practical tips.
Caroline Hagen recaps what to think about before updating your brand identity – points to consider, plus practical tips for rebrand success. Sept 2016
The year in branding – best bits, noteworthy players, what’s to learn?
From Rio to Pokémon Go, 2016 was packed with innovation and new branding ideas. Sonah Paton takes a closer look at the year so far. Sept 2016
How to run a successful internal ideation workshop
Want to run a successful ideation workshop? Here we talk more specifically through some tried and tested techniques in those areas that actually work.
- How to use packaging design to give your NPD launch the best chance of success
- Subscription services – a savvy trend for switched-on brands?
- 10 top tips to get fledgling food and drink brands off the ground fast
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential