By Reach Brands
Dandelion Chocolate is going back to a tradition by borrowing language from other categories, for example, the batch number which is synonymous with the booze industry. This is re-enforced through the colourful description that also makes mention of ‘notes’ and talks about flavour in the same way that wines do. This is really interesting in a category that seems to have moved away from tradition and toward simple, modernity and pure aesthetic. This brand definitely looks great and has a deep and emotional story to tell.
By Zoe Tuttle, Strategist at Reach