Dandelion Chocolate

By Reach Brands

Dandelion Chocolate is going back to a tradition by borrowing language from other categories, for example, the batch number which is synonymous with the booze industry. This is re-enforced through the colourful description that also makes mention of ‘notes’ and talks about flavour in the same way that wines do. This is really interesting in a category that seems to have moved away from tradition and toward simple, modernity and pure aesthetic. This brand definitely looks great and has a deep and emotional story to tell.

By Zoe Tuttle, Strategist at Reach


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