By Reach Brands
Something strange is happening to our trusty soup category… and it feels quite exciting! Soup that feels more like a substantial meal but with the lovable slurp factor. Ingredients that are so vibrant, colourful and un-pureed just feels plain un-soupy! In addition to that the format that separates the ingredients to give the consumer a chance to get involved with its preparation as well as keeping everything fresh adds to its uniqueness! As the creators of the range identity, we are proud of this bad boy. It’s definitely a soup with attitude and one that is likely to shake up the category some more!
By Zoe Tuttle, Strategist at Reach