By Reach Brands
Aiming at the health conscious, Chi is a Coconut water and is 100% natural. This emerging market is set to grow by 50% in 2012 and is already a billion dollar industry worldwide! The water contains twice as much potassium than a banana and this benefit has secured this product as the drink of choice for many celebs and athletes – no doubt the rest will follow. Interestingly the Chi brand does not seem to shout about this benefit and has gone for a bright tropical positioning that reflects its Thai origins.
By Zoe Tuttle, Strategist at Reach