National Trust – Home Fragrance & Toiletries

By Reach Brands

A very British brand that we are all familiar with is about to become even more of a household name. The National Trust has just launched a range of home and beauty products into 100 Boots stores. What is refreshing is that we have a quintessentially British brand and no sign of a Union Jack – a bold step in this day and age!

This brand celebrates Britishness through taking inspiration from four National Trust sites across the UK, including the Golden Cap Estate in Dorset and Sissinghurst in Kent. Another touch of Britishness comes through the visual cues and range segmentation of Coast, Garden, Countryside and Woodland. Available in butters, scrubs, room and linen sprays, this brand will really bring the outside in!

By Zoe Tuttle, Strategist at Reach