By Reach Brands
Well at last someone is actually thinking about health without being totally patronising! The Tasty Little Numbers snack brand empowers people to eat all the things they love but the smaller portions mean fewer calories, or at the very least the calorie count is not a shocker. The range does exactly what it says on the tin, it promises to taste good and provides the opportunity to plan your daily calorie intake.
Consumer research suggested that consumers were seeking out less calorific options and therefore this should fill a gap for people who still want to eat well and waste little. This truly is a great consumer insights driven range and we look forward to celebrating its success in the future!
By Zoe Tuttle, Strategist at Reach