SPC: New Fruit Snacks

By Reach Brands

Australian company SPC have taken note of the issue regarding getting kids to eat more fruit by introducing a range of pureed products that create goodness and are fun to use. They’ve taken a very targeted approach to the range with “Power Pulp” tapping into tween/teens’ busy lives, ‘Crush-ups’ suiting the lunch box occasion of a 6-10 year old with the ‘Fruit Squeezies’ aimed at 3-6 year olds. The range suggests fun whether it’s the ‘freeze n go’ message on the ‘Power Pulp’, the graphics of the ‘Squeezies’ or the format of the ‘Crush Ups’. If anyone can make fruit cool these guys can!

By Zoe Tuttle, Strategist at Reach
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