By Reach Brands
Interestingly OXY has reinvented itself, moving from a very male teen target toward a visual positioning that has a broader appeal. The proposition is single minded with a strong product link that conveys efficacy in a very scientific way. A brave move from a brand that seems unsure about how and who to target. It will be interesting to see if this sticks!
By Zoe Tuttle, Strategist at Reach