By Reach Brands
In a highly traditional category like honey which is full of heritage, crests and family expertise, it is a brave brand that radically moves away from the comfort zone! Kaiser Honig have done just that, with their playful attitude and innovative flavours. The brand is positioning around the link with honey bees and bears. It is impactful and differentiated and the bold strips of colour help to navigate the range clearly at fixture. The quirkiness is re-enforced through their innovative flavours like plum and ginger, mint and almond as well as a honey for weddings and funerals. They really have created a modern day food for the Gods!
By Zoe Tuttle, Strategist at Reach
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