Pulpy (China)

By Reach Brands

The Coca-Cola Company launched Minute Maid Pulpy nationally in China in 2005. Unlike Tropicana, which has a pulp or no pulp choice of variant, Pulpy is named as such because it is all about the pulp. The Pulp and texture is the brands unique positioning rather than a product preference.

By Zoe Tuttle, Strategist at Reach