By Reach Brands
The new Turbo Tango is a great idea aimed squarely at teenagers. Spray the drink into your mouth using the aerosol-powered bottle and it turns to foam. This is a truly innovative product and one that’s likely to appeal to teens because it’s so different. Turbo Tango certainly is quirky – and that’s exactly what the Tango brand is all about – adventure and irreverence. If successful, Turbo Tango will be rolled out beyond the initial limited edition launch next year. Watch this space.
By Zoe Tuttle, Strategist at Reach