By Reach Brands
Who would have thought that cheese and chocolate could work! Well, Cadbury and Kraft obviously feel this is a flyer and no doubt consumers have taste tested it prior to launch. However it is not uncommon for chocolate spread to be targeting a breakfast occasion, so that’s not where the difference lies. Finding it in a fridge and not on a shelf feels quite unusual and also having a chocolate variant sat next to garlic & herb and other savoury options is also a brave move! Philadelphia with Cadbury does have a track record and has been a success in Italy and Germany. Let’s see how the UK embraces this unusual combination!
By Zoe Tuttle, Strategist at Reach
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