10 Consumer Stats & Interesting Facts

By Reach Brands

Ten interesting and useful reported statistics on consumer attitudes, behaviours, trends and demographics.

  1. 68% of consumers do not feel engaged with the brands they buy into
    The secret to a good customer relationship, Lou Cooper, 21.10.10, Marketing Week)
  2. Oldies (age 65 and older) are taking over the planet. In 2002 they represented 6% of the global population. This is set to become 9% in 2020 and 17% by 2050.
    What Innovations Are Needed For The Coming Gray Wave? By Phil McKinney; Tuesday, March 29, 2011; fastthinking.com
  3. 41% of consumers say brands need to “listen to what they say and act on it” to build better relationships
    The secret to a good customer relationship, Lou Cooper, 21.10.10, Marketing Week
  4. 21% of consumers choose food because of their health properties
    Kantar in Marketing Week 02.09.2010
  5. Over 66% of consumers recommend their favourite brands by word of mouth – but only 4% of them follow those brands FB or Twitter
    The secret to a good customer relationship, Lou Cooper, 21.10.10, Marketing Week
  6. 71% of us define ourselves as middle class.
    Britain Thinks cited in ‘Stuck in the middle with… who?’ 24 March 2011 Deborah Mattinson and David Ashton
  7. Men look on the bright side. Only 19% of men believe that the recession will have a significant impact on them, compared with 28% of women
    GfK NOP cited in ‘What men want from a brand relationship’, 16.09.10 Mary Lou Costa, Marketing Week
  8. The top ten brands women connect with emotionally (and not a cosmetic or baby brand among them!): i. Google ii. M&S iii. Heinz iv. Kellog v. BBC vi. Weetabix vii. Sony viii. Microsoft ix. Dulux x. Nokia
    The centre for brand analysis and brand house cited in “What do women really want?” 17.06.10, Mary Lou Costa, Marketing Week
  9. 56% of consumers are now baking more often
    From Reach in From the front line: Home baking and cakes study, The Baker, March 2011
  10. Just 17% of consumers believe that the consumer reviews they read on a company website are trustworthy
    Ralph Risk, brandrepublic.com, 21 April 2011
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