By Reach Brands
Ten interesting and useful reported statistics on consumer attitudes, behaviours, trends and demographics.
- 42% of consumers plan to do more cooking from scratch in the next 6 months
Shoppers to ‘cook from scratch more’ 23.05.11; Talking Retail - Wealthy families are the group that will cut their spending the most over the next three years – households with an annual income of £62,000 or above, will be spending £2,700 less annually on products and services in 2014-2015.
RAPP in ‘Brands feeling the pinch need to tailor offers’ 05.05.11, by Lou Cooper; Marketing Week - Top ten most valuable brands in the UK:
1. Vodafone (12th globally)
2. HSBC
3. Tesco
4. Shell
5. BP
6. Standard Chartered
7. O2
8. Barclays
9. M&S
10. Asda
‘The most valuable brands in the world’ 12.05.11, by Mary Lou Costa; Marketing Week - Sainsbury’s shoppers search for red wine by country of origin and white wine by type of grape. Sainsbury’s have seen double-digit sales growth in this category since they adapted their merchandising to this insight.
‘Knowing what is your consumer’s cup of tea’ 11.05.11, by Steve Hemsley; Marketing Week - The packed lunch is on the up! 29% of consumers are aiming to make more of them in the next few months.
Shoppers to ‘cook from scratch’ more 23.05.11; Talking Retail - 27% of people say they get too many emails from brands and find them intrusive.
TNS Research International in ‘When personal crosses the line into pushy’ 28.04.11, by Lucy Handley; Marketing Week - 73% of people who like brands online say the ethics of a website or brand affects their decision to use them again.
TNS Research International in ‘When personal crosses the line into pushy’ 28.04.11, by Lucy Handley; Marketing Week - 55% of consumers leave home without breakfast on average 2.3 times per week.
‘Nestle seeks a place for Buxton water at the breakfast table’ 28.05.11, by Elinor Zuke; The Grocer - Shoppers intend to plan ahead, 50% say they now want to look out for promotions before they go out shopping.
Shoppers to ‘cook from scratch more’ 23.05.11; Talking Retail - In a Customer Intimacy Index conducted by GI Insight, supermarkets outperformed all other sectors, with consumers declaring these companies know them ‘like a close friend’. In contrast, food brands scored 12 points below the average.
GI Insight in ‘Brands need more direct engagement with consumers’ 29.11.10; Talking Retail