10 Consumer Stats & Interesting Facts

By Reach Brands

Ten interesting and useful reported statistics on consumer attitudes, behaviours, trends and demographics.
  1. 42% of consumers plan to do more cooking from scratch in the next 6 months
    Shoppers to ‘cook from scratch more’ 23.05.11; Talking Retail
  2. Wealthy families are the group that will cut their spending the most over the next three years – households with an annual income of £62,000 or above, will be spending £2,700 less annually on products and services in 2014-2015.
    RAPP in ‘Brands feeling the pinch need to tailor offers’ 05.05.11, by Lou Cooper; Marketing Week
  3. Top ten most valuable brands in the UK:
    1. Vodafone (12th globally)
    2. HSBC
    3. Tesco
    4. Shell
    5. BP
    6. Standard Chartered
    7. O2
    8. Barclays
    9. M&S
    10. Asda
    ‘The most valuable brands in the world’ 12.05.11, by Mary Lou Costa; Marketing Week
  4. Sainsbury’s shoppers search for red wine by country of origin and white wine by type of grape. Sainsbury’s have seen double-digit sales growth in this category since they adapted their merchandising to this insight.
    ‘Knowing what is your consumer’s cup of tea’ 11.05.11, by Steve Hemsley; Marketing Week
  5. The packed lunch is on the up! 29% of consumers are aiming to make more of them in the next few months.
    Shoppers to ‘cook from scratch’ more 23.05.11; Talking Retail
  6. 27% of people say they get too many emails from brands and find them intrusive.
    TNS Research International in ‘When personal crosses the line into pushy’ 28.04.11, by Lucy Handley; Marketing Week
  7. 73% of people who like brands online say the ethics of a website or brand affects their decision to use them again.
    TNS Research International in ‘When personal crosses the line into pushy’ 28.04.11, by Lucy Handley; Marketing Week
  8. 55% of consumers leave home without breakfast on average 2.3 times per week.
    ‘Nestle seeks a place for Buxton water at the breakfast table’ 28.05.11, by Elinor Zuke; The Grocer
  9. Shoppers intend to plan ahead, 50% say they now want to look out for promotions before they go out shopping.
    Shoppers to ‘cook from scratch more’ 23.05.11; Talking Retail
  10. In a Customer Intimacy Index conducted by GI Insight, supermarkets outperformed all other sectors, with consumers declaring these companies know them ‘like a close friend’. In contrast, food brands scored 12 points below the average.
    GI Insight in ‘Brands need more direct engagement with consumers’ 29.11.10; Talking Retail
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