10 Consumer Stats & Interesting Facts

By Reach Brands

Ten interesting and useful reported statistics on consumer attitudes, behaviours, trends and demographics.

  1. Four in 10 wine drinkers now agree the quality of wine in a box or a pouch is as good as the bottled option.
    British snobs learning to love tops and boxes, Rebecca Smithers, The Guardian, 21.09.2012
  2. The average modern family earns £39,000 a year, owns a blue Ford and goes to bed at 10.23pm. On top of that they have two children, own three mobile phones and three laptops and spend £81.92 a week on food shopping.
    A blue Ford and £39,000 a year? Yes, you’re Mr and Mrs Average, 09.10.2012
  3. 45% of online consumers have purchased something online that they would not buy in person.
    Shopping and Shipping: A Look at How People Shop Online, 21.08.2012
  4. Market research shows that only 9% of consumers claim healthy eating is their primary motivation in a restaurant choice.
    If You Lead Consumers to Low-Calorie Restaurant Foods Will They Eat It? 14.09.2012
  5. Only 30% of consumers agree with paying more for organic, many are often just confused or don’t see the benefits.
    Crossing out the ‘o’ word, Natalie Brown, 25.08.2012
  6. Half of new car sales are diesel, while just 30% of potential used car buyers say they will choose diesel next time.
    Used car market predictions and latest consumer behaviour revealed, Tom Seymour, 23.08.2012
  7. More than 75% of yoghurt eaters consider it a healthy alternative to other threats.
    Sector Insight: Yoghurts, Jane Bainbridge, Marketing, 24.10.2012
  8. More than 60% of consumers use their phones to capture film or images.
    Tom Sutton, O2, 24.10.2012
  9. One in five shoppers will change where they shop for food and drink over Christmas. 42% of those surveyed said that they were also either ‘likely’ or ‘very likely’ to trade up to more premium food and drink products over the Christmas period.
    One in five shoppers to trade up for their Christmas lunch, Shop Waves survey finds, James Halliwell, The Grocer, 03.11.2012
  10. People like a clean loo: 63% of households clean them more than once a week and 36% four or more times a week.
    Sector Insight: Toilet Care, Jane Bainbridge, Marketing, 07.11.2012

By Michelle Vincent, Strategy Executive at Reach


Back by popular demand, our free half-day workshop on how to generate
consumer-led ideas fast with high impact and little investment.

 
When? Wednesday 5 December 2012, 1.30pm – 5.30pm
Where? Whitechapel Gallery, London E1
 
For more information or to book your place please click here.

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