By Reach Brands
Ten interesting and useful reported statistics on consumer attitudes, behaviours, trends and demographics.
- 43% of people that throw away mail do so because they objected to marketing materials, compared with 67% last year
Making DM relevant; by Lucy Handley; Marketing Week; 20.10.2011 - Time pressures continue to impact the British approach to cooking from scratch at home with a fall to 45% in everyday cooking in 2011, compared to 52% in 2010
Food & Drink Innovation Network; 27.09.2011 - Almost 7 out of 10 women wear foundation, face powder or tinted moisturiser; of these, 85% wear foundation
Changing with the seasons; by Jane Bainbridge; Marketing Week; 26.10.2011 - Every year Brits buy over 1.6 billion packets of biscuits (that’s around 25 packets for every single person in the country)
The Grocer Factfile – Biscuits - More than 50% of consumers want brands to entertain them and see entertainment as a purchase driver
Brands are welcomed on to the stage; by David Burrows; Marketing Week; 18.08.2011 - Brits spent an average of £539 million online each week in September 2011. This is out of a total sales figure of £5.61 billion, which means that £1 in every £10 is spend on goods bought online for the first time.
afactaday.co.uk - How food tastes is more important for 55- to 64-year-olds than it is for those aged 54 and under, and the older group also considers the healthiness of the food more than others
Fries and figures with your burger?; by Lucy Handley; Marketing Week; 27.10.2011 - One in six UK mobile phones are contaminated with faecal bacteria due to poor personal hygiene
One in six mobile phones contains E coli; by David Batty; The Guardian; 13.10.2011 - 31% of men who have children aged 10-15 buy cleaning products
A clean break with tradition on home front; by Michael Barnett; Marketing Week; 24.02.2011 - 31% of people say they check nutritional information on packaging most of the time and 35% say they do so sometimes
Fries and figures with your burger?; by Lucy Handley; Marketing Week; 27.10.2011
By Jess Warren, Strategist at Reach
Contact Jess