10 Consumer Stats and Interesting Facts

By Reach Brands


Ten interesting and useful reported statistics on consumer attitudes, behaviours, trends and demographics.
  1. 71% of shoppers now say that they see little or no difference between brands and own-label products
    Own labels are packing a punch; by Laura Snoad; Marketing Week; 17.11.2011
  2. A whopping nine out of ten easter eggs sold by major multiples this year could be on promotion
    Easter egg sales on deal set to hit 90%; by Vince Bamford; The Grocer 14.01.2012
  3. 22% of people prefer to shop for food and drink online
    Online vs offline shopping; by Matt Chapman; Marketing Week; 16.11.2011
  4. Brits are near the bottom of the class when it comes to eating fruit and veg, ranking 14th out of 19 in a review of eating habits across the EU
    Brits lagging in fruit and veg consumption: The Grocer; 14.01.2012
  5. 37% of people are happy to share information about their shopping habits
    Safe in their hands?; by Laura Snoad; Marketing Week; 08.12.2011
  6. One in three people are constantly striving to lose weight
    The Guardian Online; 15.01.2012
  7. 42% of parents are happy to give their children functional foods and 47% are undecided
    Authenticity adds weight to health claims; by Lucy Handley; Marketing Week; 17.11.2011
  8. The nations women are more than twice (79%) as likely as men (37%) to take the main responsibility for all the main laundry tasks in the home
    The dirty secret of our drawers; Mail Online; 11.01.2012
  9. 60% of people order home delivery through fliers they get through their doors
    The brands cashing in at home; by Mary Lou Costa; Marketing Week; 01.12.2011
  10. 36% of us have abandoned buying cakes and biscuits from the supermarket entirely in favour of making them ourselves
    Baking: On the rise; Lifestyle.scotsman.com 09.01.2012

By Michelle Vincent, Strategy Executive at Reach
Contact Michelle