Reach Accelerator – getting your brand to flight speed
You’ve got a great food or drink product. You’re excited about the future. But how do you get where you deserve to be – on-shelf, front of mind, expanding fast? From concept to reality, that’s where Reach Accelerator – our business acceleration service – comes in.
We provide the sales and branding knowledge, business insight and investment contacts to help promising startups get to flight speed, fast. We’ll get under the skin of your business, identify what’s working brilliantly, and pinpoint areas with room for improvement. Then we’ll help you make your definition of success happen with the skills, support and investment you need. That may mean some – or all – of the following:
- Defining your USP – making the product remarkable
- Establishing or developing your brand
- Identifying your niche
- Creating your packaging and activating your brand
- Setting your sales and marketing strategy
- Helping with your business plan
- Providing market insight
- Production assistance
- Bringing wholesalers aboard and building that all important distribution
- Getting the right type of funding through our network of investors by helping you write your IM (Information Memorandum)
From reviewing and refining your product and processes, to establishing and expanding your market, Reach Accelerator catalyses startups in the food and drink sector to achieve their full potential.
Could you benefit from working with us?
Are you an entrepreneur with a brilliant food or drink product? Do you have big ambitions but need a little mentoring and support with the practical side of business growth? Then Reach Accelerator could be for you.
Our current clients are often high quality and distinctive artisan producers, though we’re imaginative about every entrepreneurial idea. In fact, any food or drink start-up who answers yes to the following could benefit from our support:
Do you have a great product, but need specialist help with branding and marketing, getting listed or raising funds?
Have you started your journey, but feel like you’re not gaining as much traction as you’d like?
Are you established and doing well on a small scale, but don’t know where to start when it comes to expansion into wider markets – nationally, into Europe and the U.S.
Would you like to get to the point where you can step away from your business, sell and exit successfully?
How does it work?
We’ll kick things off with a meeting to make sure we are all aligned. This is a short preparatory session that ensures you are 100% ready to start the 3-phase process to get you airborne.
Phase 1 The strategic and commercial overview
At this stage, we work with you to define a clear market proposition, clarify the best route for your sales distribution, build your wholesale partnerships, and get your product and branding in the best position to prosper. We’ll also ensure that your management team is equipped with all the necessary tools to develop sales and build that crucial market share.
Phase 2 Business progression leading to proof of concept
This is where we really help you develop your market. It’s about getting the brand into all the right channels and securing repeat sales to tip the sales graph upward. We’ll work up your marketing and communications strategies to achieve a rate of sale that will interest customers and retailers, and become the holy grail for investors – a defining proof of concept
Phase 3 Accelerating the angle of travel and prime for the fundraise
In line with your objectives, we’ll work with you to extend sales into regional, fully national, and then international markets. Next, we’ll help you to define the best investment strategy for the brand and company, and support you to write your vital Investment Memorandum.
Finally – through our network of individuals and angels – we’ll help get the funds in place to fully mature the brand and ensure it reaches its potential, ready for you to exit if you wish to. We make this possible by making sure you have the right business model, the right management team and a bullet proof concept to deliver a successful, scaled up business.
Who’s behind Reach Accelerator?
Luke Sapsed heads up our team of business acceleration specialists. Luke has spent 30 years in sales and marketing for brands and companies including Diageo, Scottish and Newcastle and Yeo Valley.
He established LSA, a consultancy service for ambitious food and beverages start ups
in 1997, and successfully launched the Koji brand in 2011 Now, he provides
consultancy through Reach – we love food and drink brands, and Luke loves bringing
them to life commercially. It was a match made in heaven!
A passionate foodie – and fan of a fine tipple – Luke is a Great Taste Awards judge,
and always has an eye out for up-and-coming new producers. Having taken the
product ignition journey himself, you’ll find him sympathetic, understanding and easy
to work with. Luke is well supported by an exceptional team of specialist consultants
who can provide advice on logistical, legal and financial areas.
Costs and fees
We understand that not all startups are in a position to invest in external help. That’s why we offer two ways to cover the costs of Reach Accelerator support:
Paid consultancy – we’ll work on a stage by stage basis, only moving through the 3 phases of the process when your budget permits.
Shared risk – depending on your product and potential, we may offer to waive some of our brand design fees in return for equity in the company.