Ubley Yoghurts for Yeo Valley

The brief

The holding company behind Ubley wanted to create a yoghurt that could take on well-known brands such as Muller and Danone. All with no marketing and advertising budget. 

The best chance of achieving this would be through a brand and pack design with tremendous standout and plenty of emotional appeal.

It needed to feel credible and appealing everywhere from convenience stores to independent delis and farm shops and thus to their relevant consumers.

Results

  • 38% increase in value sales (vs objective of 20%)
  • Consumers started writing letters to the brand

Awards

DBA Design Effectiveness Award

Ubley continues to perform outstandingly well for us. For a brand with no marketing spend, the packaging design has to work incredibly hard to stand out and tell a compelling story to consumers in such a competitive category.

Dan Rusga, Head of Marketing, Yeo Valley