The Insight Wire | Reach Brands

The Insight Wire is an online publication covering the latest intelligence around building brands and products that consumers need and love, brought to you by Reach. It’s designed to be a useful source of information for marketeers, designers, innovators and researchers.

Fresh Perspective Blocks to insights for innovation

How businesses inadvertently sabotage uncovering consumer insights to fuel innovation...
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Consumer Intelligence 10 Consumer Stats and Interesting Facts

Captures recently published stats from various sources on a wide variety of general consumer attitudes and behaviour.
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Innovation Spy New brands are becoming more functional

Corporate transparency equals less brand emotion and more functional propositions... a strange connection you might say. But bear with us, after reading this you may just agree...
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Brand Watch 250 consumers’ verdict on a new brand design

Commissioned and designed by Reach, Brand Watch is a UK survey carried out amongst 250 respondents.
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Interesting Launches This month: Philadelphia, Hotcan and Si

Recently launched brands or brand extensions that have found a differentiated market positioning with or without a product breakthrough...
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Work the Trend A new consumer trend: British Pride

Fueled by the upcoming 'Summer of patriotism' the existing trend towards British Pride is about to be refueled... We look at how to embrace this trend without appearing simply to ride the bandwagon.
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We use a unique visual co-creation approach to solving innovation, brand positioning & brand design challenges with clients and consumers.

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