The Insight Wire | Reach Brands

The Insight Wire is an online publication covering the latest intelligence around building brands and products that consumers need and love, brought to you by Reach. It’s designed to be a useful source of information for marketeers, designers, innovators and researchers.

Fresh Perspective Does quant testing kill the best ideas?

Research should be used as an aid to judgement, not a replacement for it. We uncover three ways quant is misused, resulting in killing some of the best ideas.
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Consumer Intelligence 10 consumer stats and interesting facts

Captures recently published stats from various sources on a wide variety of general consumer attitudes and behavior.
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Innovation Spy Using visuals in research

Using visual stimulus in consumer research - a breakthrough approach. Read on to discover how this approach can be adopted effectively...
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NPD Launch Monitor Our review of new launches, 12 months on

NPD failure rates are quoted at over 80% - and fewer than 5% of new brands are deemed to be successes. We want to put this statistic to the test so have built an NPD Monitor to review NPDs which launched in the UK 12 months ago...
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Interesting Launches Real Basmatic Rice Co, Muller Kids Corners, SHS FAB(s)

Recently launched brands or brand extensions that have found a differentiated market positioning with or without a product breakthrough...
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Work the Trend Engaging with the ageing

Smart brands aren't waiting for an explosion in the number of over 65's. They are acting now and making small changes that can make a big difference. But what do over 65's want?
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We use a unique visual co-creation approach to solving innovation, brand positioning & brand design challenges with clients and consumers.

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