The business case for ethical branding and packagingCan doing the right thing lead to commercial rewards? Caroline considers the business case for ethical branding and packaging.
Small changes can make a big difference – the sustainable packaging trends with exciting potentialGiven the righteous fury around the Paris Climate Deal, it seems a good time to look at sustainable packaging trends – can small changes make a difference?
Launching a brand? We’ve been there and done that…This month Luke Sapsed – drinks entrepreneur and expert at Reach Business Accelerator shares the inside track on launching a successful brand.
New brand launches are becoming more functional – why?
Corporate transparency equals less brand emotion... a strange connection I hear you say. But bear with me, after reading this you may just agree that there is a link. There has been a plethora of…Read more
Food brands are becoming less distinct and more homogeneous - why?
The ‘naturalisation’ of mass manufactured food and drink is creating a more homogeneous marketplace. And as a result, brand propositions and identities are becoming less distinct. What does this mean for the future of food…Read more
Easy brand personalisation
You only have to look at the evidence in brand behaviour to see that consumers want their purchases to be as personal as possible: Burger King have extolled the virtues of ‘having it your way’…Read more
Spodee - Wine as a Mixer
It is probably fair to say that the fortified wine segment is a little bit old fashioned and dull. However I think this is about to change, and Spodee could be the changeling! The new…Read more
Pretty Products has launched a range of products that promise to give you beautiful hands and feet. The visual positioning of the brand is quite different with a very clear and fun representation of usage.…Read more
The 'Real' Basmati Rice Co
The guys behind The Real Basmati Rice Co are really stirring up the Rice category with the launch of their personal back to basics Basmati product. Stripping the range back to an artisan and more…Read more
Muller Kids Corners
Muller have had the foresight to bridge the gap in their product portfolio and really capitalise on the burgeoning market opportunity with older school age children. Muller Not Cornered sits between their pre-school range, Muller…Read more
SHS Flavoured Alcoholic Beverages, but are they FAB(s)
Flavoured alcoholic beverages (FABs) is a relatively small segment of the market; however it still presents consumers with an interesting and alternative choice to the standard lager offerings. One market leading example is Carlsberg’s Desperado.…Read more
Oomf Breakfast Oats
Bench Pressed Oats are the new breakfast meal combined with whey protein produced by Oomf. This product innovates on 2 levels. Aimed at a niche segment of the market it targets consumers wishing to add…Read more
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential
- Help! I’ve got a great product – but I haven’t got a brand!
- Launching a brand? We’ve been there and done that…
- Packaging predictions - 5 trends for 2017 and beyond...