How to use packaging design to give your NPD launch the best chance of successWondering how to use packaging design to give your NPD launch the best chance of success? Here are Caroline Hagen's dos and don’ts. Oct 2017
Subscription services – a savvy trend for switched-on brands?Reach's Rachelle Corker considers the recent rise of subscription-based services from a packaging and business point of view and sees real value. Oct 2017
10 top tips to get fledgling food and drink brands off the ground fastGot an idea that’s set to shine in the world of food and drink? Here are Luke Sapsed's 10 top tips to get your brand started on the right track. Oct 2017
Branding GlossaryLearning the language of brand can be a tricky affair, so we've compiled this handy compendium to help you navigate your way through any branding project.
Ella's Kitchen Vending Machine
Ella’s Kitchen has taken a brave step and launched a vending machine specifically for kids. The machine is packed full of heathy Ella’s Kitchen snacks for when that snack attack moment hits and mums can…Read more
How to capitalise on consumers' need for escapism
With the doom and gloom state of the economy and indeed issues that are pretty serious on a global level like climate change and the threat of terrorist attacks, trends associated to escapism are really…Read more
New brand launches are becoming more functional – why?
Corporate transparency equals less brand emotion... a strange connection I hear you say. But bear with me, after reading this you may just agree that there is a link. There has been a plethora of…Read more
Food brands are becoming less distinct and more homogeneous - why?
The ‘naturalisation’ of mass manufactured food and drink is creating a more homogeneous marketplace. And as a result, brand propositions and identities are becoming less distinct. What does this mean for the future of food…Read more
Easy brand personalisation
You only have to look at the evidence in brand behaviour to see that consumers want their purchases to be as personal as possible: Burger King have extolled the virtues of ‘having it your way’…Read more
Spodee - Wine as a Mixer
It is probably fair to say that the fortified wine segment is a little bit old fashioned and dull. However I think this is about to change, and Spodee could be the changeling! The new…Read more
Pretty Products has launched a range of products that promise to give you beautiful hands and feet. The visual positioning of the brand is quite different with a very clear and fun representation of usage.…Read more
The 'Real' Basmati Rice Co
The guys behind The Real Basmati Rice Co are really stirring up the Rice category with the launch of their personal back to basics Basmati product. Stripping the range back to an artisan and more…Read more
Muller Kids Corners
Muller have had the foresight to bridge the gap in their product portfolio and really capitalise on the burgeoning market opportunity with older school age children. Muller Not Cornered sits between their pre-school range, Muller…Read more
SHS Flavoured Alcoholic Beverages, but are they FAB(s)
Flavoured alcoholic beverages (FABs) is a relatively small segment of the market; however it still presents consumers with an interesting and alternative choice to the standard lager offerings. One market leading example is Carlsberg’s Desperado.…Read more
- How to use packaging design to give your NPD launch the best chance of success
- Subscription services – a savvy trend for switched-on brands?
- 10 top tips to get fledgling food and drink brands off the ground fast
- The business case for ethical branding and packaging
- Small changes can make a big difference – the sustainable packaging trends with exciting potential